Leaked iPhone 18 Launch Strategy Suggests Apple Will Prioritize Pro Models First

iPhone 18 Launch Strategy: Apple may reshape its usual September iPhone rhythm by putting Pro models and its first foldable device ahead of the standard lineup. For years, an Apple September event meant a new iPhone lineup for almost every major buyer. The latest iPhone 18 leak suggests that familiar rhythm may be changing. Apple … Read more

Apple’s iPhone 18 Leak Points to a Split Fall and Spring Launch Strategy

Apple’s iPhone 18 leak: Apple may use 2026 to separate its Pro lineup and first foldable from the standard iPhone cycle. For more than 10 years, September meant new iPhones across the board. In 2026, Apple’s playbook may split into two pieces to make room for its first foldable phone. Bloomberg’s Mark Gurman has pointed … Read more